Current practice essay

 

 

Link to video: https://www.youtube.com/watch?v=OksXZ7rq6OU

Organisation: WEG

 

 

Narrative (what happens)	Narrative structure (linear / non-linear)	Mise en scene (location / set, costume, expression & body language, make-up, etc.)	Sound (music, sound fx, dialogue)	Editing (graphics, techniques, pace, transitions, etc.)
This video shows how WEG helped create modern society and continue to improve with their sustainable technology	Linear narrative starting with their history and company founders. Going through what they have succeeded in and how they plan to progress	Showing teamwork, proud expressions of engineers Infront of technology, happy workers, factory locations, and wide angles/ establishes of society using the technology	Voiceover that explains their history and how they plan to progress.	Fast pace clips of machinery cut together in a short period, high quality animations showing their worldwide coverage.
Lighting (low / high key, natural, artificial)	Cinematography (framing, angles, camera movement)	Representation (gender, age, race, sexuality, religion, social status, stereotypes)	Target audience (demographics, psychographics, language used)	Type, function & purpose of video (use terms in Prezi)
High key bright clips create an optimistic setting, bright mid shots of happy groups and individuals.	Lots of close shots of machinery and people using them, wide angle panning shots showing society using technology. High angle mid shots of proud engineers with their creation behind. Showing strength and stature as a powerful engineering company	Very diverse representation, all sorts of races due to their worldwide coverage, ages and even gender. This video highlights they have women working for them which is usually uncommon in engineering positions	Primary audience is Young apprentices looking for a step into the electrical industry. A portion of their video focuses primarily young people. Aimed at forward thinking people. Secondary could be potential investors or shareholders that want to know what’s happening in the company	This is a marketing video for the electronic company WEG

 

 

 

Link to video: https://www.youtube.com/watch?v=rq3QXIVR0bs

Organisation: Alexandria Ocasio-Cortez

 

Narrative (what happens)	Narrative structure (linear / non-linear)	Mise en scene (location / set, costume, expression & body language, make-up, etc.)	Sound (music, sound fx, dialogue)	Editing (graphics, techniques, pace, transitions, etc.)
Showing her morning routine in a low-quality housing area. Generating an image showing that she is no different to them. She is shown helping the public, doing local church speeches.   She uses the #oneofus	Linear it is a build up to what she stands for and why she is running for congress, starting in her morning.	Location is in Queens and the Bronx. Working class areas. Simple make up and outfit showing her to be relatable. She is very open to people on the street and shows confidence in speaking.	Voice over dialogue and rising hopeful music. Talking about making a change in New York. Lots of inclusive dialogue including us in her campaign. ‘we’ ‘us’ ‘the people’. This inclusive dialogue connects her to the people more, enforcing her points	Pictures of her parents in between the videos. Showing she is a normal human running for office as opposed to a money hungry robot.
Lighting (low / high key, natural, artificial)	Cinematography (framing, angles, camera movement)	Representation (gender, age, race, sexuality, religion, social status, stereotypes)	Target audience (demographics, psychographics, language used)	Type, function & purpose of video (use terms in Prezi)
Dim lighting showing lack of hope inside people’s low-class housing. Mostly natural ambient light as she walks about the street	High angle during church scenes. Establishes of low-income areas. Camera is following her through her day it is rarely stationary. Shaky camera movements lower budget filmmaking. Close ups of her posters and logos. The lower production value creates relatability between her and her audience which is what she is  aiming for, being one of the people.	Very progressive representations throughout, highlighting the working-class struggle, single mothers. It’s a woman running for a male dominated role. Clips of religious people and children.	The primary audience is the working class of America, socialist views. The women and children that struggle to get by. Maybe the younger generation as she talks about doing more for education and housing. The secondary may well be the competitors so they can see what she is aiming for and use it to see why her followers vote for her	A promotion of key ideological messages and values

 

 

 

Link to video: https://www.youtube.com/watch?v=rCpalV7TTg4

Organisation: NEXT distribution

 

Narrative (what happens)	Narrative structure (linear / non-linear)	Mise en scene (location / set, costume, expression & body language, make-up, etc.)	Sound (music, sound fx, dialogue)	Editing (graphics, techniques, pace, transitions, etc.)
A corporate video about covid safety. It works through a list of rules to follow throughout a workday.	Linear narrative starting from the point the employees arrive at work.	Warehouse setting, safety uniforms, hi vis clothing. Covid posters, industrial machines and boxes	Voice over dialogue as a woman directly addresses employees. She is very well spoken. This makes the important information easy to understand and recieve.	Slow paced to reduce risk of misunderstanding. No transitions just motivated cuts flowing the entry to the warehouse. Small pop graphics on screen showing the rules
Lighting (low / high key, natural, artificial)	Cinematography (framing, angles, camera movement)	Representation (gender, age, race, sexuality, religion, social status, stereotypes)	Target audience (demographics, psychographics, language used)	Type, function & purpose of video (use terms in Prezi)
Ambient lighting used. No style choices in this video.	Internal framing as they follow workers through the shelves. Close ups on covid safety signs. The camera tracks behind employees as they tour the warehouse to show their 2 metre vests	Middle aged workers at next. An even distribution of men and women. No racial or sexuality representation. showing diversity in the work place and equal support for each gender	This is for the internal stakeholders of NEXT that work in the distribution sector. The public wouldn't pay much attention to this although it does show next is a safe environment with ethical practice	This is an internal training video for the employees of NEXT

 

 

Legal Issues tasks:

Libel is written or broadcasted defamation, unlike slander which is the spoken word.

Copyright is the legal protection given to published works, forbidding anyone but the author from publishing or selling them. An author can transfer the copyright to another person or corporation, such as a publishing company. For example we can look at this corporate video for Honda. The logo at the end is a well known mark and logo for the brand using this or stealing the video would result in incredible legal backlash

When making a corporate video you mustn’t lie or defame any person or company without evidence. Or use any copywritten material like music or video references without permission.

The current legislation relating to race relations, disability and discrimination is the 2010 Equality Act. It combined all previous equality laws to simplify it. It prevents discrimination in hiring making jobs accessible to everyone and allows equal pay for all too.

The law that relates to obscenity is the Obscene Publications Act 2019 which was designed to protect the public from viewing certain material which can be deemed as corrupt. Anyone distributing this material may be prosecuted.

Film and television regulation in Britain is covered by Ofcom and the British board of Film Classification. Ofcom are responsible for TV, radio and communication services in Britain. The BBFC are responsible for censorship and age ratings on films in the UK to protect the viewer from sensitive and inappropriate content.

We need to follow the rules of these bodies as we are making corporate videos for the public and external companies. We need to follow the rules to protect ourselves and the public.

Ethical Issues task:

If you misrepresent someone in media it can have drastic effects on their life, and when creating our own informative videos, we must take this into account. Trying not to defame in anyway

https://www.youtube.com/watch?v=t1yAkFZnQOk

this video reports on the domestic abuse allegations against Johnny Depp this was a highly broadcasted libel case that resulted in Johnny Depp suing various news outlets.

This also happened with the Newspapers. Looking at this article https://www.theguardian.com/media/2020/jan/26/migrants-are-off-the-agenda-for-the-uk-press-but-the-damage-is-done we can see before Brexit, right-wing papers created a strong anti-migrant propaganda which depicted them as animals and lesser humans, using language representative of a plague or flood. This changed as they realized that the migrants are humans seeking refuge from war torn countries and that reporting on them with such harsh words was unethical.

Current practices:

What equipment is required to produce a corporate video?

When filming on location we need to be fully prepared as to not waste anyone’s time. We need to be sure we have: one or two video cameras depending on what we are shooting, Tripod to set up professional standard interviews, External microphone to capture sound and a boom pole, Extra batteries and lights if needed and a few SD cards to store footage and sound. For post-production we need to have a computer with premier ready to edit together our footage and sound.

What formats and distribution methods are required to reach the intended audiences?

For example, a corporate training video is something that only needs to be sent around to managers and then be shown to the employees. Back in the day they would’ve sent around various copies of VHS tapes or DVDs to each restaurant, now with progression in technology things are different. We can email around training videos. Use YouTube and Vimeo to post promotional videos or the political message corporate videos. We can use these platforms to target certain audiences, maybe promotional material for a music festival would go on Instagram’s IGTV. All videos researched are posted onto these platforms for easy sharing.

What common shooting methods would you expect to see in a corporate video?

We use cutaways to break up interviews, these can be used to spice up a boring long take by implementing b-roll. They can also be used to fix continuity errors. E follow the rule of thirds when filming interviews to position the subjects in the correct grids to make a visually pleasing interview. The subject should always face the gape in the grid or the long side of the composition. We need to also make sure they have the right headspace, so they are the center and don’t look out of place. This is a great example of the rule of thirds in action in this Think With Google corporate video. Showing perfect composition and lighting to create a professional feel within the video 

Regarding pre-production and documentation what should all corporate videos begin with and why?

The priority for making a corporate video is the client’s brief. This is the link to our pre-production where we gained the details on what our clients wanted https://www.blogger.com/blog/post/edit/5846318566156455049/72407860013343317?hl=en. You need to discuss with the client what they would like to see made for their company. You often find that clients expect more than the budget set so you must make compromises quite often. A story board is important to plan out scenes and interviews with drawings and lengths etc. A script for interview questions and voice-overs may also be handy if you are utilizing sound in your video. Location scouts and releases will most likely be needed so you understand the area you’re filming in along with making sure you have permission to ensure you break no laws and don’t cause trouble to owners of the location. We also must make sure we respect people and fill out talent releases to ensure they are comfortable with being on camera. Along with respect we need to make the team aware of the possible risks in our shoot – either big or small – so we must utilize the risk assessment document as well.

This is the risk assessment conducted for an older project, They follow the same format for when creating them for corporate videos

Why is client liaison important?

Clients don’t always know what they want so being able to liaison with them and iron out the details makes it easier for both parties, making sure you don’t go over budget for example. This helps to get both parties on the same page to ensure no disagreements happen and just so you know what exactly you need to produce.

What is the difference between a script and shooting script?

Spec scripts are the idea of the screenplay, a first written piece of the project. specs don't specify technical aspects of the text, no camera angles or edit techniques, scenes or numbers. We only use these for shooting scripts for when it is in production, this follows the technical aspects as well as the story or the script.