Qualitative Results

 

Quantitative Results

 

Primary Research Questionnaire

 

Evaluation Corporate Video (no Screencaps yet)

What was the task?


The task set out to us by the college marketing team was to create a selected promotional video to show what is great about the college. Some of the video topics included: ENhance, Why I Chose EN and UEA. We volunteered to undertake the East Norfolk curriculum offer. We were tasked with visually showing off every faculty in the college through filming interesting classes and having the leaders explain. The brief was delivered to us via Jon Dack in a classroom presentation and our clients were certain faculty leaders. I was required to email and schedule appointments with Ellie Buchan, Chris Duffy, Lyndsay Carlyon, Daniel Smith, Gary Hurd and Jill Beckwith.

What was your specific role?

I feel I had a lot on my plate in this project, undertaking multiple roles at a time. I feel mainly I had the role of producer, completing all the organization and research for filming in classes as we had to book in advance with each team leader over email. I conducted a lot of location recces and research into the college's courses to make sure we cover as much as possible. I also booked out most of the equipment for filming and let Jake focus on the audio as that was my weak point. I also primarily used the camera in the project as that was what I knew best. Specifically, I was the connection with the client, asking them what they wanted us to film and where they wanted us to go.

What was your favorite aspect of the task?

My favourite part of the task was filming and editing, putting all our footage into Premier. Our footage looked very professional in certain parts of the video and putting it all together was nice. Relearning how to remove the audio background fuzz was also very refreshing to see that I'm understanding the software we were using again. I just really enjoy finishing up the filming process, it comes with a good sense of relief, sitting down and uploading all your footage and starting to put it together. Adding the interviews and cutaways was also very nice as it just gives the video a sense of professionalism.

What was the most challenging part?

Organizing was one hundred percent, the hardest thing to do, setting up meetings with people I have never spoken to before was a big challenge to overcome too. If I knew before picking this video that I had to meet with 7 new people, I wouldn't have picked it. But it was good practice for life in general. Also just scheduling anything is extremely hard for me to do and I really struggle with it. I found myself missing lots of appointments purely because of email misunderstandings or just forgetting to check them at points. But we managed to overcome these blunders and meet with everyone to get the information we needed.

What did you take from the project?

I definitely generated better communication skills throughout this task, from wording emails formally to walking into offices I've never been into and asking how they want us to portray their department. It helped me realize the value of people's time and that it is super important to manage it and meet deadlines. We ran over deadlines or missed meetings countless times and dealt with the backlash, missing footage and fed-up teachers were all things we had to sort by rescheduling the meetings and employing others in class to help us film as the project was a handful for just 2 people at times.

What would you change next time?

Next time I want to handle pre-production and research very differently. Prioritizing the meetings and getting the information needed to start filming faster. Being pushy isn’t always annoying and is extremely necessary when clients aren't replying to emails and you are on a strict deadline. This would’ve drastically improved our production schedule which wasn’t very strong and hard to follow during the filming. I feel the recces we conducted could also be improved as all we did was take pictures of potential locations. Instead, we could’ve taken a camera and recorded test shots. There were many times we messed up shots which required us to return on different days with the correct lens or the slider to get the shot perfect. This also put a huge strain on the deadline as we had to take up more than one lesson slot to film a single lesson. In conclusion I would just use the time-keeping knowledge I gained and input it into finishing this project and any new projects I undertake.