Corporate Video Pre-production Research

 

The Brief: 

We are being tasked by the admissions, marketing and engagement manager: Jon Dack to create promotional video material for the college website. It must be completed to a near professional standard and all videos need to limit themselves to 90 seconds.

We have been given the task of showing off the college’s curriculum offer. This video has some flexibility as it is a lot to cover so can stretch to the 2-minute mark and depending on the footage we gather there may be some separate 20 second department videos if possible.

Our contacts for this project are Jill, Chris, Barbara, Gary, Daniel, Lyndsay and Ellie. These are the team leaders for each subject.

The deadline for the rough cut is 27^th of November.

Specific Faculty Requirements: 

Daniel: Wants to show off practical work for engineering and the sciences, also can set up a fun maths lesson for us to come in and film so it looks less ‘boring’

Chris: PE and uniform services, a cross between practical and class work, to show it isn’t just practical football stuff. Maybe go and film in the gym to show facilities.

Social sciences: try and film some group work if possible (covid issues), shots of the teacher explaining at the front.

Ellie: Promote the technology and students using it. Highlight the newer courses (business T-levels and eSports). Media talks and visits. Student opportunities after college? Show off the software the students are using in lesson.

TV/Film

IT

Games

eSports

Computer science

Music tech

Creative enterprise

T levels

Film studies

Media studies

Lyndsay: Visual representation of everything art, definitely facilities like the dark room and textiles, she will clean up the classes for us when we film.

Gary: Earth and Life sciences. T levels in science and healthcare. Emphasis on results and his unusual subjects like geology and environmental sciences. He will arrange practical lessons for us to observe and take videos

Jill: wants to do a VOICEOVER

National Careers Week Task

Linking to our research task, for national careers week, we looked into research jobs into the creative field and wider fields. All information is collected from Find your perfect role in the creative industries - Creative Careers (discovercreative.careers)

Market Researcher:
This position is an interviewer. They interview people to find out what they think about products or services. This position may include:

Going up to people in the street, phoning them or visiting them at home

Persuading people to take part in a survey

Asking people questions and possibly video them

Recording people’s answers

Organizing the results and passing them to your supervisor

This position is entry level and can be obtained through an apprenticeship or after high school.

Market Research Analyst:
This position takes in the data from the researcher or a survey and study the statistics for preferences. The duties for this position are:

speak to clients to understand their needs

write proposals, describing how research will be carried out

manage relationships with clients

advise researchers about survey methods and design

project-manage teams

check the quality of the data collected

analyze the data using statistical software programs and computer models

present results in a useful way, through talks, written reports, graphs and tables

explain findings to market research executives

This usually requires A-Levels in a similar field or a degree.

Media Researcher:
These researchers support producers in looking for people and places to film media products. This position is entry level and can provide you with many entries into the media industry. The media industry is built on contacts the more people you know the more opportunities you have. Usually you would need A-levels or a degree primarily in media related courses to get this job.

The day-to-day duties might include:

discussing programme ideas and researching needs with producers

finding and checking information

searching media libraries and archives

writing briefs for presenters, or briefing scriptwriters checking copyright

finding studio audiences and programme contributors looking for locations

researching and writing content for websites and social media