Research Porfolio

 Primary Research:

This is an example of primary research That I conducted in class for the Corporate Video unit. This was me gathering information from our audience on my own, creating a questionnaire and handing it out to viewers first hand via email. It is primary as it is me conducting it, it being the most up to date feedback I can possibly receive.

Secondary Research:

This was me exploring secondary research for the advertising unit. We were tasked with looking into Unilever's products and how they appealed to their different demographics along with going in depth into existing adverts and see who they appealed to. We also researched other colleges to see how they presented themselves in their videos Jamie Larter Film and TV Blog: Initial Research: EN

Qualitative Research:

These are the detailed results from the questionnaire. Almost little reviews on what we can do better, along with explanations demographics: age, gender and occupation. This is very helpful as we saw what the audience liked and disliked and who was actually watching.

Quantitative Research:

SurveyMonkey thankfully curates all of the quantitative data into helpful graphs to visualise all of the statistics. These are all of the closed question answers. the graphs help to show trends in our audience.

Market and Audience Research:

This shows consideration for the target audience of my planned advert that sadly never got created, i spoke about the conventions of their original advert and how to appeal to a teenage audience.

Production Research
:

 This is the most put together form of production research we have conducted. This was for our first project which we were required to conduct every part of the pre-production. This is a great example of production research as our video production was very streamlined and we created a very accurate film sticking to the plans.